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With the use of digital platforms, I managed to significantly enhance my cafe business. It commenced with the utilization of social networks to promote my business, and subsequently the hiring of a digital marketing agency to help take my efforts a step further.

This cafe business opened all the way back in 2008, it is located inside a residential location in Singapore due to the lower rental. For years now, I’ve been relying on walk-in customers to help support this business. The lunch periods tend to be the best. Office workers along with students really like the warm ambience and flavorful european cuisine whipped up by my chef. For the duration of mid afternoon to evening, we will see customers coming in from time to time for their dose of caffeine. Evenings haven’t really been that easy, since the bigger dinning establishments close by pull away the vast majority of people. Following dinner , customers visited mostly for the cafe atmosphere and complimentary wifi. Most bought a single drink and sat until I closed my cafe.

I tried several things including handing out flyers and also putting up signboards, still very little improved. One day, I met a good buddy and he suggested that I look into several online social networking platforms. Unsure of what these stuff were all about, I started out with creating profiles on networks such as Facebook, Instagram and Pinterest. After checking the profiles of a few other cafes, I decided upon uploading shots of the food, venue and customers. Also, I continuously kept fans up to date on my lunch time specials together with new types of dishes that are released occasionally. All these efforts in social media were worth it, boosting my cafe’s income by more than 2 times.

As the company expands, it is only natural to increase the number of employees. However if I did that, it was going to take away the small earnings that the cafe was bringing in. So obviously, social media platforms by themselves weren’t the solution to the problem. After researching, I realized that I needed an online presence of my own. Undoubtedly, it had to be significantly more than a masthead and text as users have a high expectation of websites these days.

Just after considering my options, I decided that engaging a web professional was in fact the best way to go. Identified many potential vendors on Google, talked to quite a few over the phone and held meetings with one or two. The majority of them were pretty patient in understanding what precisely I wanted. While many specialised only on getting you websites, others were competent in areas like digital marketing as well.

It took me about a month to make a decision, nevertheless I finally chose a digital marketing agency. This kind of agency would bring my cafe not only a great looking website, but also a reasonable number of viewers. Of course, the staff in that agency also showcased an impressive level of professionalism, commitment along with expertise in their respective functions.

Looking back, I strongly feel that I made a wise choice in engaging a digital marketing agency (visit http://www.yoursite.net/index.php/entry/the-great-responsibilities-of-agencies-in-the-world-of-marketing to find out about the rise of this type of agency) in Singapore. Due to continuous efforts in marketing, the business has expanded considerably in the last year and I now have 6 branches throughout Singapore. Undoubtedly, I do recognize that the agency should get an extent of recognition for my success up till this point. Having genuinely understood the cafe business from a marketing standpoint, I’m now looking in neighboring countries for more opportunities.