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Through the use of digital platforms, I was able to significantly enhance my cafe’s popularity. It all began with the usage of social media to promote my cafe, followed by the engaging of a digital marketing agency to assist with taking my efforts a step forward.

My cafe business opened in 2008, it is situated within a residential area due to the lower rental fees. Since its launch, the cafe’s customers primarily consisted of people present in the neighborhood during meal times. The lunch hours are normally the best. Workers as well as students really like the warm atmosphere and delicious western dishes made by my cook. In the hours that follow, business drops substantially. Apart from having a guest pop by every hour to get a quick coffee, the eatery is often empty. Evenings never have been that easy, because the bigger restaurants in the area pull away a lot of the crowd. After 7pm, the customers that patronised the cafe remained for an hour or so at minimum with a simple beverage in hand. It was probably the ambience and complimentary wifi that these people wanted.

Before long, I decided to shut my cafe at about 630pm everyday, forgoing the opportunity to serve people through dinner and beyond because the effort and hard work basically wasn’t worth it. To cut down further on bills, I closed on weekends as well because it simply wasn’t profitable enough on those days. To improve earnings, I was aware that something more had to be done.

I tried lots of things such as giving flyers and putting up signboards, yet very little improved. Someday, I happened to meet up with an old friend and he suggested that I check out several online platforms. At the start, my initiatives in digital marketing began with the registration of a Facebook and Instagram account. All of these accounts were soon filled with pics of the venue together with satisfied patrons. Each time these posts were added, users will respond by ‘liking’ or commenting, raising awareness of my cafe. Steadily, the fans for my profiles started to increase. In no time, crowd flow to the cafe increased considerably and the revenue finally arrived at an acceptable figure.

To manage the busier periods, another worker would probably be a great help. But for the little earnings I had then, it wasn’t exactly the smartest option. So obviously, social media platforms by themselves just weren’t going to be the answer to the issue. After doing my homework, I knew that I required an online presence of my own. Being warned of the demands of users nowadays, I realized I had to create a website that had good design along with functionality, thereby offering a quality overall user experience.

After quite a bit of research, I decided that the best approach to go with was hiring an established web design agency to get my website done. Therefore I had a talk with numerous companies, letting them know about what was to be achieved and understanding what their specialisations were. Got to understand that some of them focused primarily on web design and development, whereas some others were competent in digital marketing too.

Identified several articles online stating the pluses and minuses associated with both, and finally made a decision to choose a digital marketing agency to get my website up. Although looks were essential, I felt that an aesthetically pleasing website with no visitors would be useless, therefore the reason behind my decision. Obviously, employees in that agency also displayed an impressive level of professionalism, devotion and knowledge in their roles.

With hindsight, I certainly believe that I made a good decision in hiring a digital agency in Singapore. Fortunately, all the marketing has reaped its benefits, the cafe is currently found at a number of locations in the island. If I had handled everything myself instead of engaging this particular agency, such results would not have been possible The next phase would be to seek fresh opportunities for the cafe overseas, and hopefully begin a franchise model that individuals can play a part in.